Doing the Numbers on the AOL-WeblogsInc Deal

Doing the numbers on the AOL-WeblogsInc deal Tristan Louis has the most insightful and meaty analysis I’ve seen yet on the AOL-Weblogs deal. By disecting the deal down to its traffic and links as ranked by Technorati, Tristan tries to examine the value of blog properties, at least to media companies. While you’d expect a premium to be paid by AOL both for the software and technology of Weblogs Inc., not to mention the ease of a bulk deal vs. trying to buy individual properties, Tristan does pose an interesting question. What’s your blog worth?

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