Pickerell’s Stock Photo Industry Analysis
Phototalk points us to some free stock photography industry analysis from Jim Pickerell. The analysis is courtesy of Jupiter Media CEO Alan Meckler. The analysis analyzes Getty Images’ future.
“Getty had revenues in 2004 of $ 34.2m from footage sales; these were effectively 5.5% of the total revenues of $ 622.4m (the average license fee for a clip of stock footage was $ 629 with a final 2004 quarter rise of 25.5% compared with the last quarter of 2003), but compare these 34.2m Getty is generating only with footage to the revenues other companies are generating overall with their RM/RF imagery and identify the companies who are active in this business field at all.”