TiVo Upgrade Enables Interactive Commercials
Lost Remote: TiVo upgrade enables interactive commercials “GM and the WB Network are TiVo’s first two advertisers to take advantage of a new service that allows viewers to request information from an ad by clicking their remotes. The new service also offers customized ad “tagging” that will appear both in normal play and fast-forward mode.”
Oh boy, did someone say commercials? I can hardly wait!