Fortune Magazine, Invasion of the Podcast People

Peter Lewis – Invasion of the Podcast People – FORTUNE “Podcasting combines the best aspects of TiVo and blogging. Blogging—writing and publishing personal, regularly updated journals, or web logs, on the Internet’s World Wide Web—was the first tangible demonstration of the individual’s ability to reach a target audience more effectively than through a media conglomerate. Today there are an estimated six million to seven million bloggers worldwide. Podcasting, which is basically blogging with the added dimension of audio, is the next logical progression in grass-roots media, just as radio emerged from print, and television emerged from radio. There are an estimated 6,000 to 7,000 regular podcasters today, publishing audio programs on the Internet for fun and perhaps someday for fame and profit.”

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