More on TiVo’s ‘Pop-Up’ Ads and Microsoft’s Smart Skip User Interface
BetaNews | TiVo Begins Testing of ‘Pop-Up’ Ads Well all I can say is that for all the BS about DirecTV TiVo users being limited and not having the HME or network capability etc., at least we don’t have to put up with this crap.
This is incredibly short sighted for TiVo and will hurt them in the long run. Their advertising revenue represents such a minor amount of profit for the company. I can’t believe that they don’t see that this strategy will only hurt them in the end.
Although it is still in concept phase over at Microsoft Research, it is interesting to look at what they are doing with fast forward / rewind. Hopefully we will see this kind of innovative feature added to Media Center with the next release. For a video demo of the new fast forward / rewind technology click on the 2nd link below. The first link is a .pdf on the technology. Very slick.
So let’s see, Microsoft with no ads and potentially this amazing new smart skip interface technology or TiVo with ads being shot at me that are so big sometimes that I don’t even know when to stop fast forwarding. One more thing to put on the scale when weighing between a Media Center PC or a TiVo box.