Also I think the bigger issue is that Google shouldn’t prohibit people from talking about their numbers and I think they should come out with a public payout schedule for bloggers. I think the split between Google and their bloggers is relevant and should be fair. What is fair? I’m not sure — but it’s probably not 90% Google, 10% Blogger. I think that transparency is generally a good thing and that the right (i.e. not evil) thing for Google to do is to just share with everyone how they calculate the split. Obviously larger referrers would probably receive higher payouts just as larger producing stock brokers are paid higher payouts than rookies.

I’d love to see more come out on the adsense program and was glad to see John Battelle provide the issue a little visibility today.

What I find most frustrating about AsSense is all the ads for fake and fraudulent products and services, especially in categories that I write about a lot: computer security, music downloads, and so on. I can exclude 200 URLs, but that’s not nearly enough to block the mighty morphin’ spyware fraudsters, who register a dozen new domains a day, it seems like.