If, Tivo is actually going to put ads on the screen then this is a bad move. I would actually like to see tivo take a step in the other direction by removing the need to fast forward commercials altogather. I have to think that there would be some way to ‘tag’ a commercial with tivo software. Once these commercials are tagged, then somehow tivo software might be able delete them altogather. Why did they not build in this technology already?

As far as the new banner ads go, I wonder if tivo could just charge an extra .30 cents per subscriber. You might even try calling them to tell them you would pay more to not see the new banner ads. Of course if, it is not that big of deal, then no worries.

This is just one direction you might take. Still, there really is no reason why commercial removing software should put banner ads up.

Jay Peterson
http://jpeterson.blogspot.com

The ad can’t possibly take up the whole screen or you wouldn’t be able to tell when to stop fast-forwarding. You still get to skip commercials at the same speed as before. Your two minute commercial break will take 5 seconds. What’s wrong with Tivo putting an ad on the screen?

I think you’re seriously overreacting. If you like Tivo, you ought to want it to survive, and to survive they need revenue. Putting ads in there makes sense.

If you’re so adverse to advertising, why are you watching TV in the first place?