Starbucks vs. Its Addicts – The coffee chain bets you’ll pay even more for your caffeine fix.
Starbucks vs. Its Addicts – The coffee chain bets you’ll pay even more for your caffeine fix. By Daniel Gross An interesting article that looks at Starbucks more as a caffeine drug delivery system than the Bohemian Coffee swank place that they’d market it to us as. It was interesting to note that Starbucks’s caffeine content is higher than it’s major competitors. No wonder the stock has been going through the roof over the past few years.
I got very little sleep last night and what did I do before arriving at work at 6:00 a.m. this morning. Yep, stop at the Starbucks on Drumm Street and load up with my daily fix. I did notice that for the first time today it was an even $3 for the Grande Non Fat Latte that has usually cost me $2 and somethin’ in the past. The latte’s gone and now I’ve refilled the Starbuck’s cup with the Starbuck’s coffee brewed at the office. Probably too much caffeine for me but I’m sure I’ll at least have one more refill later on this morning.